Useful Information - Online Reputation Management

Online Reputation Management
 
Reputation management is the understanding or influencing of an personal's or business's reputation. It was originally coined as a public relations term off line, but progress in computing, the internet and social media made it primarily an issue of search results online. Although it is often related to ethical gray areas, such as review & rating sites, negative complaints or using SEO tactics to game the system and control results, there are in addition ethical forms of reputation management, such as responding to customer negative complaints, asking sites to take down wrong information and using online feedback to influence product growth.

• Why Should You Care - Reputation Management?

Reputation management is a one of the strategy of actively monitoring and reacting to what is being said about your business or company online. This could be in the form of reviews and rating on websites like G + Local, Citysearch, Yelp, kudzu and other review directories or in social media activity like Facebook & etc. In these areas you have the ability to respond to both positive and negative comments posted online.
In this case you may find negative things comments written about you in places like the rip off report or blog comments and forum participation, Question & Answer, & etc. These things may you show up on page one of Google when searchers Google your business name, phone number & address.  

• Business Reputation Management using Business Listing and Positive Review Posting

One of the first areas that every business owner has to look at is what people are saying about their business on online. It's great when user share online reviews, photos, & positive comments about your business. Online reviews & ratings are an increasingly popular way for the customer to decide on visiting a business. See your business ratings and reviews from sites like the Yelp, Citysearch, Frommers, TripAdvisor, and more. 

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